[WTS] Aged home-improvement content site — 4yrs old, $420/mo, full numbers inside

Selling one from the portfolio. Not a fire sale, just outside my niche focus now.

Age: 4 years 2 months
Last 6mo avg revenue: $420/mo (Amazon + display)
Last 6mo avg traffic: 18,400 sessions/mo
Content: 94 articles, all written by one writer, all edited
Links: 61 referring domains, no paid links in the last 18 months
Costs: $9/mo hosting, nothing else

Asking 30x = $12,600, negotiable for a fast close. Full GA and affiliate screenshots to serious buyers, escrow only, I pay escrow fees.

Happy to answer anything in thread rather than DM so other people can learn from the questions.

30x is fair for a 4yo site with clean links. The one-writer consistency is worth more than people price it at.

What is the revenue split between Amazon and display? Changes the risk profile a lot.

Roughly 70/30 Amazon to display. Amazon concentration is the main risk and I am not going to pretend otherwise.

Following just to read the due diligence questions. This thread is a free education.

Any manual actions or recoveries in its history? Worth stating up front, it is the first thing I would ask.

None, ever. Happy to show the full Search Console history including the message log.