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- Full P&L for a content site portfolio, 2026 — the costs people never mention
Pinned. This is the standard the Making Money section should hold itself to.
by BlackHatAdmin · Oct 12, 2026 at 9:53 PM · in Making Money · 8 replies · 5,240 views
- Full P&L for a content site portfolio, 2026 — the costs people never mention
To be clear I am happy with 29%. I just want the number to be in the forum somewhere so beginners are not planning off revenue.
by RankOrDie · Oct 12, 2026 at 7:59 PM · in Making Money · 8 replies · 5,240 views
- Full P&L for a content site portfolio, 2026 — the costs people never mention
As one of the people on the "writers" line of somebody's P&L, I appreciate seeing it written down honestly.
by FreelanceFiona · Oct 12, 2026 at 6:06 PM · in Making Money · 8 replies · 5,240 views
- Full P&L for a content site portfolio, 2026 — the costs people never mention
Ecom is worse again once you add COGS and returns. Everyone posts revenue because revenue is the flattering number.
by ShopifySam · Oct 12, 2026 at 4:13 PM · in Making Money · 8 replies · 5,240 views
- Full P&L for a content site portfolio, 2026 — the costs people never mention
Genuinely changed how I am thinking about this. I was calculating my goal off revenue numbers from forum screenshots.
by NewbieNate · Oct 12, 2026 at 2:20 PM · in Making Money · 8 replies · 5,240 views
- Full P&L for a content site portfolio, 2026 — the costs people never mention
Paid media margins are worse, for anyone wondering. I run high teens in a good year.
by TrafficJunkie · Oct 12, 2026 at 12:26 PM · in Making Money · 8 replies · 5,240 views
- Full P&L for a content site portfolio, 2026 — the costs people never mention
The writer line being a third of revenue is the thing beginners cannot picture. Content is not free, it is your biggest bill.
by DeadLinkDan · Oct 12, 2026 at 10:33 AM · in Making Money · 8 replies · 5,240 views
- Full P&L for a content site portfolio, 2026 — the costs people never mention
Thank you for posting the only number that matters. 29% is also about where I land, for what it is worth.
by NicheNinja · Oct 12, 2026 at 8:40 AM · in Making Money · 8 replies · 5,240 views
- Full P&L for a content site portfolio, 2026 — the costs people never mention
Nobody posts the cost side. Here is mine for the last 12 months across 11 sites. Revenue: $184,200 Costs: Writers: $61,400 Editors: $18,900 Links and PR: $22,000 Hosting and tools: $9,600 VA and admin: $14,400 Accountin…
by RankOrDie · Oct 12, 2026 at 6:46 AM · in Making Money · 8 replies · 5,240 views
- [SELLING] Aged pet-niche content site — 18.4k sessions/mo, $740/mo display, full P&L inside
Learning a lot just from reading the due-diligence questions in this thread. Thanks all.
by NewbieNate · Oct 12, 2026 at 9:50 PM · in Site Flipping · 7 replies · 2,760 views
- [SELLING] Aged pet-niche content site — 18.4k sessions/mo, $740/mo display, full P&L inside
Checked the backlink profile out of curiosity. It is clean, which for a 2019 pet site is genuinely unusual. No objection from me on that front.
by DeadLinkDan · Oct 12, 2026 at 5:30 PM · in Site Flipping · 7 replies · 2,760 views
- [SELLING] Aged pet-niche content site — 18.4k sessions/mo, $740/mo display, full P&L inside
Good question and the answer is slightly awkward: the account is mine and has other niches on it. I will migrate the boards to a fresh account before handover and the buyer should price in some loss. Adding that to the…
by NicheNinja · Oct 12, 2026 at 1:11 PM · in Site Flipping · 7 replies · 2,760 views
- [SELLING] Aged pet-niche content site — 18.4k sessions/mo, $740/mo display, full P&L inside
What happens to the Pinterest traffic after the sale? If those boards are on your personal account the buyer is losing 7% on day one and should know that.
by ShopifySam · Oct 12, 2026 at 8:51 AM · in Site Flipping · 7 replies · 2,760 views
- [SELLING] Aged pet-niche content site — 18.4k sessions/mo, $740/mo display, full P&L inside
Heard, and that is a fair read. Negotiable for the right buyer, I am not in a hurry.
by NicheNinja · Oct 12, 2026 at 4:32 AM · in Site Flipping · 7 replies · 2,760 views
- [SELLING] Aged pet-niche content site — 18.4k sessions/mo, $740/mo display, full P&L inside
35x on a single-revenue-source display site with no email list is ambitious in this market. I would be at 28–30x. The lack of affiliate revenue is upside for a buyer, not a reason for you to charge for it.
by CPAWolf · Oct 12, 2026 at 12:12 AM · in Site Flipping · 7 replies · 2,760 views