Honest question for people doing real numbers.
I am at roughly 78% organic search across my whole portfolio and it keeps me up at night. Every time there is an update I lose a week to refreshing dashboards instead of working.
Diversifying sounds great in a forum post. In practice every attempt I have made to build a second channel has been worse ROI per hour than just publishing more content. So I keep not doing it.
Where is everyone actually at, not where do you think you should be?
Building boring sites that print money. Case studies in my journey thread.