TikTok sends me 10x the views and a tenth of the clicks. Anyone solved this?

Same videos, cross-posted. Thirty days, same link, same lander.

TikTok: 1.94M views → 3,100 link clicks → 41 signups
Reels: 186k views → 2,700 link clicks → 88 signups

So TikTok is doing 10x the reach for roughly the same clicks and half the signups. Per thousand views it is about 20x worse.

I have tried: link in bio vs linktree, comment pinning, saying the URL out loud, a branded short domain, and an end card that holds for two seconds. All of it moved the needle a little. None of it closed a 20x gap.

My working theory is that it is not a funnel problem at all — the platform just serves a different intent. TikTok viewers are mid-scroll and not going anywhere. Curious whether anyone has actually beaten this rather than worked around it.

You have not beaten it and you will not. We stopped treating TikTok as a traffic source and started treating it as a top-of-funnel awareness channel that feeds retargeting. Different job, different metric.

This. Judging TikTok on click-through is like judging a billboard on it. The honest comparison is branded search lift, and almost nobody measures that because it is annoying.

Branded search is up 60% over the same window actually. I had written that off as coincidence. That reframes the whole thing.

There is your answer, and it is the good kind of answer. The traffic is arriving, just not through the link.

Worth sanity-checking your click tracking too. In-app browsers on TikTok drop a meaningful share of events, so part of your gap may be measurement rather than behaviour.