Short form for B2B services actually works, just not the way the gurus say

Everyone says short form is for ecommerce and dancing. I have booked 11 agency calls off it in four months.

What did not work: trends, sounds, hooks lifted from the viral formula videos. Got views, got zero enquiries, got followers who will never buy anything.

What worked: 60 second clips of me fixing one specific stupid problem a client had that week. 2,000 views, four comments, one call booked. The worst-performing content by every platform metric and the best-performing by revenue.

Low view / high intent is the whole B2B content game. Your audience is 200 people and you only need 10 of them.

This is why I stopped reporting reach to clients entirely. It teaches them to want the wrong thing.

Does the platform punish you for consistently low-view content over time, or does intent-targeting hold up?

Reach has slowly declined, yes. Enquiries have not. I will take that trade until it breaks.

Good write-up. The part people will skip is the boring half, which is the part that works.

Numbers or it did not happen. Share the spend.

I tried something close to this last year and it fell over at scale. Curious whether yours holds.