Journey: $0 to $5k/mo social media agency — month 7 update

Month 7. Current MRR: $4,150 across six retainer clients. Four VAs, all part time.

What changed this month
Stopped doing one-off content packages entirely. They were 40% of my hours and 15% of revenue. Retainers only now, three month minimum.

What broke
Lost a client because I was slow to reply during a platform outage that was not my fault. Lesson: clients do not pay for outcomes, they pay for not having to think about it. Communication is the product.

Next month
Hiring one senior person instead of two more juniors. The review load is the bottleneck, not the production load.

The retainer-only switch is the whole post. Project work is a treadmill that looks like a business.

What is your churn looking like over the seven months? That number tells you whether this scales or just grinds.

Two of nine clients gone, so ~22% over the period. Both in the first three months, before I tightened onboarding.

This is the most useful thread I have read all week. Thanks for the detail on what broke.

Senior over two juniors is correct. You cannot review your way out of a quality problem.

Bookmarking. Thanks for taking the time to actually explain it.

How long before you saw movement? Everyone leaves out the timeline.