Intro — ecom operator, four stores, three of them embarrassing

Hi all. Melbourne based, been in ecom since 2019.

Started in dropshipping, got wrecked by shipping times and chargebacks, moved to private label in a small sports accessory niche. One store does about 80% of revenue, the other three are basically expensive hobbies I have not had the discipline to shut down.

Here to learn paid social properly. My organic is fine, my ads are a money fire.

Shut the three stores down. Seriously. The attention cost is bigger than the revenue they bring in, every time.

Welcome. If your ads are a money fire the problem is almost always the offer or the creative, not the targeting. Nobody wants to hear that.

Good write-up. The part people will skip is the boring half, which is the part that works.

I tried something close to this last year and it fell over at scale. Curious whether yours holds.