DM funnel teardown: why "send me a DM" is costing you most of your leads

Watched the drop-off on 2,000 profile visits across three client accounts.

Of people who clicked the profile, 6% started a DM. Of those, 38% went cold before any reply from us because our median response time was over four hours.

Fixing the response time with a VA on a rota recovered more leads than any content change I made all quarter. The funnel was not broken at the top, it was broken at the bit we were not watching.

Response time is a conversion lever that nobody puts in their funnel diagram. Lovely post.

Four hours sounds fast to me honestly. What is the target?

Under 15 minutes during the account's active hours. After an hour you are basically starting a new conversation.

Following this one. Saved for later.

Good write-up. The part people will skip is the boring half, which is the part that works.