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- Microsoft Ads is 60% cheaper and almost nobody is bidding — 90 days of data
What does this look like after an update? That is where most of these fall over.
by CryptoCarl · Oct 11, 2026 at 10:41 PM · in Pay Per Click · 6 replies · 6,480 views
- Microsoft Ads is 60% cheaper and almost nobody is bidding — 90 days of data
Worth adding: the import-from-Google feature makes the setup cost about an hour. The barrier here is attention, not work.
by CPAWolf · Oct 11, 2026 at 7:00 PM · in Pay Per Click · 6 replies · 6,480 views
- Microsoft Ads is 60% cheaper and almost nobody is bidding — 90 days of data
That is a useful counterweight and matches the caveat. Older enterprise audience suits B2B software and does not suit a $29 consumer product.
by TrafficJunkie · Oct 11, 2026 at 3:20 PM · in Pay Per Click · 6 replies · 6,480 views
- Microsoft Ads is 60% cheaper and almost nobody is bidding — 90 days of data
Ran this test on a consumer ecom offer and got the opposite result — CPC lower, conversion rate far worse, CAC about the same. The audience skew does the work.
by ShopifySam · Oct 11, 2026 at 11:39 AM · in Pay Per Click · 6 replies · 6,480 views
- Microsoft Ads is 60% cheaper and almost nobody is bidding — 90 days of data
This is the clearest version of that point I have read. Cheap and capped is a very different product from cheap.
by RankOrDie · Oct 11, 2026 at 7:59 AM · in Pay Per Click · 6 replies · 6,480 views
- Microsoft Ads is 60% cheaper and almost nobody is bidding — 90 days of data
The inventory ceiling is why it stays a secret. Every agency that tries it finds a great CAC and then discovers it does not scale, so it never becomes the headline channel and never gets talked about.
by PPCPaula · Oct 11, 2026 at 4:18 AM · in Pay Per Click · 6 replies · 6,480 views
- Microsoft Ads is 60% cheaper and almost nobody is bidding — 90 days of data
Same offer, same landers, same keyword set, 90 days, Google and Microsoft side by side. B2B software, $89/mo product. Google Spend $22,400 · clicks 7,180 · CPC $3.12 · trials 412 · CPA $54.37 · paid conversions 94 · CAC…
by TrafficJunkie · Oct 11, 2026 at 12:38 AM · in Pay Per Click · 6 replies · 6,480 views
- Google Ads suspended for "circumventing systems" — the appeal that actually worked
Lost about 70% of it. Shopping and Microsoft Ads picked up some but search demand does not wait, it goes to whoever is still bidding.
by PPCPaula · Oct 12, 2026 at 2:07 PM · in Pay Per Click · 7 replies · 9,240 views