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- Tested four Reels hooks on the same account for 30 days — here are the raw numbers
Genuinely the most useful post I have read this month. Thank you for putting the losing variants in.
by NewbieNate · Oct 13, 2026 at 1:13 AM · in Instagram · 6 replies · 2,140 views
- Tested four Reels hooks on the same account for 30 days — here are the raw numbers
Noticeable, yes. Follows per 1k views were lower on hook 2 than hook 3 even though total follows were higher. If you are optimising for an audience rather than reach that matters.
by GrowthGremlin · Oct 13, 2026 at 12:16 AM · in Instagram · 6 replies · 2,140 views
- Tested four Reels hooks on the same account for 30 days — here are the raw numbers
Did you see any difference in follower quality? Result-first hooks pull in a lot of people who want the result and nothing else, which is great for views and awful for a list.
by ShopifySam · Oct 12, 2026 at 11:20 PM · in Instagram · 6 replies · 2,140 views
- Tested four Reels hooks on the same account for 30 days — here are the raw numbers
Fair, and I did not isolate that. Next run is the same result-first structure with a round number vs a specific one vs a range. Will post it.
by GrowthGremlin · Oct 12, 2026 at 10:23 PM · in Instagram · 6 replies · 2,140 views
- Tested four Reels hooks on the same account for 30 days — here are the raw numbers
Hook 2 works because it is specific. "$4,100 last month" is checkable. "Made a lot of money" would have landed with hook 1. The number is doing the work, not the structure.
by FreelanceFiona · Oct 12, 2026 at 9:27 PM · in Instagram · 6 replies · 2,140 views
- Tested four Reels hooks on the same account for 30 days — here are the raw numbers
This is the same hierarchy I see in paid creative, which is a good sign. Result-first wins because it is the only hook that makes a promise. The other three ask for patience.
by TrafficJunkie · Oct 12, 2026 at 8:30 PM · in Instagram · 6 replies · 2,140 views
- Tested four Reels hooks on the same account for 30 days — here are the raw numbers
One account, one niche, same editor, same posting times. Only the first three seconds changed. Ten Reels per hook, 40 Reels total, 30 days. Hook 1 — question to camera ("Why is nobody talking about…") Avg views 11,400 ·…
by GrowthGremlin · Oct 12, 2026 at 7:33 PM · in Instagram · 6 replies · 2,140 views
- Short form for B2B services actually works, just not the way the gurus say
Everyone says short form is for ecommerce and dancing. I have booked 11 agency calls off it in four months. What did not work: trends, sounds, hooks lifted from the viral formula videos. Got views, got zero enquiries, g…
by GrowthGremlin · Oct 10, 2026 at 2:46 AM · in TikTok · 7 replies · 1,120 views